During a January 2024 global survey among marketers, nearly 60 percent reported plans to increase their organic use of YouTube for marketing purposes in the following 12 months. LinkedIn and Instagram followed, respectively mentioned by 57 and 56 percent of the respondents intending to use them more. According to the same survey, Facebook was the most important social media platform for marketers worldwide.
Planned changes in the organic use of selected social media for marketing purposes during the following 12 months worldwide as of January 2024
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Social Media Examiner. (May 20, 2024). Planned changes in the organic use of selected social media for marketing purposes during the following 12 months worldwide as of January 2024 [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/258974/future-use-of-social-media-among-marketers-worldwide-by-platform/?utm_campaign=clicks-september2021&utm_content=dtc-strategy-2021&utm_medium=cpc&utm_source=twitter.com
Social Media Examiner. "Planned changes in the organic use of selected social media for marketing purposes during the following 12 months worldwide as of January 2024." Chart. May 20, 2024. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/258974/future-use-of-social-media-among-marketers-worldwide-by-platform/?utm_campaign=clicks-september2021&utm_content=dtc-strategy-2021&utm_medium=cpc&utm_source=twitter.com
Social Media Examiner. (2024). Planned changes in the organic use of selected social media for marketing purposes during the following 12 months worldwide as of January 2024. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/258974/future-use-of-social-media-among-marketers-worldwide-by-platform/?utm_campaign=clicks-september2021&utm_content=dtc-strategy-2021&utm_medium=cpc&utm_source=twitter.com
Social Media Examiner. "Planned Changes in The Organic Use of Selected Social Media for Marketing Purposes during The following 12 Months Worldwide as of January 2024." Statista, Statista Inc., 20 May 2024, https://www.statista.com/statistics/258974/future-use-of-social-media-among-marketers-worldwide-by-platform/?utm_campaign=clicks-september2021&utm_content=dtc-strategy-2021&utm_medium=cpc&utm_source=twitter.com
Social Media Examiner, Planned changes in the organic use of selected social media for marketing purposes during the following 12 months worldwide as of January 2024 Statista, https://www.statista.com/statistics/258974/future-use-of-social-media-among-marketers-worldwide-by-platform/?utm_campaign=clicks-september2021&utm_content=dtc-strategy-2021&utm_medium=cpc&utm_source=twitter.com (last visited September 20, 2024)
Planned changes in the organic use of selected social media for marketing purposes during the following 12 months worldwide as of January 2024 [Graph], Social Media Examiner, May 20, 2024. [Online]. Available: https://www.statista.com/statistics/258974/future-use-of-social-media-among-marketers-worldwide-by-platform/?utm_campaign=clicks-september2021&utm_content=dtc-strategy-2021&utm_medium=cpc&utm_source=twitter.com