During a global 2024 survey, approximately 91 percent of responding business-to-consumer (B2C) marketers reported using Facebook for marketing purposes, making it the most used social media platform within that segment. Among responding business-to-business (B2B) marketers, LinkedIn ranked first, mentioned by 86 percent. According to the same study, increased exposure and traffic were the leading benefits of social media marketing worldwide.
Most used social media platforms among business-to-consumer (B2C) and business-to-business (B2B) marketers worldwide as of January 2024
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Social Media Examiner. (May 20, 2024). Most used social media platforms among business-to-consumer (B2C) and business-to-business (B2B) marketers worldwide as of January 2024 [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/259382/social-media-platforms-used-by-b2b-and-b2c-marketers-worldwide/?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&utm_content=103590131&utm_medium=email&utm_source=hs_email
Social Media Examiner. "Most used social media platforms among business-to-consumer (B2C) and business-to-business (B2B) marketers worldwide as of January 2024." Chart. May 20, 2024. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/259382/social-media-platforms-used-by-b2b-and-b2c-marketers-worldwide/?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&utm_content=103590131&utm_medium=email&utm_source=hs_email
Social Media Examiner. (2024). Most used social media platforms among business-to-consumer (B2C) and business-to-business (B2B) marketers worldwide as of January 2024. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/259382/social-media-platforms-used-by-b2b-and-b2c-marketers-worldwide/?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&utm_content=103590131&utm_medium=email&utm_source=hs_email
Social Media Examiner. "Most Used Social Media Platforms among Business-to-consumer (B2c) and Business-to-business (B2b) Marketers Worldwide as of January 2024." Statista, Statista Inc., 20 May 2024, https://www.statista.com/statistics/259382/social-media-platforms-used-by-b2b-and-b2c-marketers-worldwide/?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&utm_content=103590131&utm_medium=email&utm_source=hs_email
Social Media Examiner, Most used social media platforms among business-to-consumer (B2C) and business-to-business (B2B) marketers worldwide as of January 2024 Statista, https://www.statista.com/statistics/259382/social-media-platforms-used-by-b2b-and-b2c-marketers-worldwide/?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&utm_content=103590131&utm_medium=email&utm_source=hs_email (last visited September 20, 2024)
Most used social media platforms among business-to-consumer (B2C) and business-to-business (B2B) marketers worldwide as of January 2024 [Graph], Social Media Examiner, May 20, 2024. [Online]. Available: https://www.statista.com/statistics/259382/social-media-platforms-used-by-b2b-and-b2c-marketers-worldwide/?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&utm_content=103590131&utm_medium=email&utm_source=hs_email