Growth in visits to U.S. based retail sites as of Q3 2018, by last-touch channel

This statistic presents the growth rate in visits to retail sites based in the United States between the third quarter of 2016 and third quarter of 2018, by last-touch channel. According to the findings, the last-touch channel that experienced the highest growth rate between the two periods was social networks. In the third quarter of 2018, social networks had an increase of 110 percent in comparison to the third quarter of 2016.

Growth rate in visits to retail sites based in the United States between the 3rd quarter 2016 and 3rd quarter 2018, by last-touch channel

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Release date

March 2019


United States

Survey time period

Q3 2018

Special properties

U.S. based retail websites

Supplementary notes

Source stated that the data is based on analysis of aggregated and anonymous data from the Adobe Experience Cloud, Adobe Analytics Cloud and Adobe Advertising Cloud; the analysis is based on a daily revenues model based on analysis of more than 1 trillion visits to US based retail websites.

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Statistics on "Online search usage"

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