Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017

This statistic displays the expected change in e-mail marketing spending in the United Kingdom (UK) from 2011 to 2017. In 2016, 46 percent of respondents reported expecting the e-mail marketing expenditure to increase (seven percent less than in 2016), while another 46 percent of marketers expected the expenditure to stay the same (three percent more than in 2016).

Looking forward, how would you expect your company’s expenditure on e-mail to change?

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Release date

March 2019


United Kingdom

Survey time period

2011 to 2017*

Number of respondents


Special properties


Method of interview

Online survey

Supplementary notes

* Dates of most recent survey were from October to December 2016.
** n (2012) = 161; n (2013) = 128; n (2014) = 73; n (2015) = 123; n (2016) = 209; n (2017) = 289.
Figures for 2014 published earlier by the source.
The source does not provide information on the methodology of the 2011 data.

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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