Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017

Looking forward, how would you expect your company’s expenditure on e-mail to change?

Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017 This statistic displays the expected change in e-mail marketing spending in the United Kingdom (UK) from 2011 to 2017. In 2016, 46 percent of respondents reported expecting the e-mail marketing expenditure to increase (seven percent less than in 2016), while another 46 percent of marketers expected the expenditure to stay the same (three percent more than in 2016).
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Looking forward, how would you expect your company’s expenditure on e-mail to change?

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IncreaseStay the sameDecrease
201746%46%8%
201653%43%3%
201551%48%2%
201451%45%4%
201356%40%4%
201256%39%5%
201163%31%6%
IncreaseStay the sameDecrease
201746%46%8%
201653%43%3%
201551%48%2%
201451%45%4%
201356%40%4%
201256%39%5%
201163%31%6%
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Description

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This statistic displays the expected change in e-mail marketing spending in the United Kingdom (UK) from 2011 to 2017. In 2016, 46 percent of respondents reported expecting the e-mail marketing expenditure to increase (seven percent less than in 2016), while another 46 percent of marketers expected the expenditure to stay the same (three percent more than in 2016).
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Release date
February 2018
Region
United Kingdom
Survey time period
2011 to 2017*
Number of respondents
289**
Special properties
marketers
Method of interview
Online survey
Supplementary notes
* Dates of most recent survey were from October to December 2016.
** n (2012) = 161; n (2013) = 128; n (2014) = 73; n (2015) = 123; n (2016) = 209; n (2017) = 289.
Figures for 2014 published earlier by the source.
The source does not provide information on the methodology of the 2011 data.
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