Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017

Looking forward, how would you expect your company’s expenditure on e-mail to change?

by Katrin Kienast, last edited May 15, 2019
Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017 This statistic displays the expected change in e-mail marketing spending in the United Kingdom (UK) from 2011 to 2017. In 2016, 46 percent of respondents reported expecting the e-mail marketing expenditure to increase (seven percent less than in 2016), while another 46 percent of marketers expected the expenditure to stay the same (three percent more than in 2016).
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Looking forward, how would you expect your company’s expenditure on e-mail to change?

Loading statistic...
IncreaseStay the sameDecrease
201746%46%8%
201653%43%3%
201551%48%2%
201451%45%4%
201356%40%4%
201256%39%5%
201163%31%6%
IncreaseStay the sameDecrease
201746%46%8%
201653%43%3%
201551%48%2%
201451%45%4%
201356%40%4%
201256%39%5%
201163%31%6%
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by Katrin Kienast, last edited May 15, 2019
This statistic displays the expected change in e-mail marketing spending in the United Kingdom (UK) from 2011 to 2017. In 2016, 46 percent of respondents reported expecting the e-mail marketing expenditure to increase (seven percent less than in 2016), while another 46 percent of marketers expected the expenditure to stay the same (three percent more than in 2016).
Show more
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