Social media platforms ranked by effectiveness for content marketing in the United Kingdom (UK) from 2015 to 2016

Most effective social networks for content marketing in the UK 2015-2016 This statistic ranks social media platforms by effectiveness for content marketing, according to marketers who used these platforms in the United Kingdom (UK) from 2013 to 2016. Of marketers, 52 percent ranked Twitter effective for content marketing in 2016.
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20152016
LinkedIn58%75%
YouTube47%54%
Twitter69%52%
Facebook37%29%
Google+18%-
20152016
LinkedIn58%75%
YouTube47%54%
Twitter69%52%
Facebook37%29%
Google+18%-

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Description Source More information
This statistic ranks social media platforms by effectiveness for content marketing, according to marketers who used these platforms in the United Kingdom (UK) from 2013 to 2016. Of marketers, 52 percent ranked Twitter effective for content marketing in 2016.
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Release date
December 2016
Region
United Kingdom
Survey time period
2015 to 2016
Number of respondents
87*
Special properties
for-profit marketers (B2B and B2C)**
Method of interview
Email survey
Supplementary notes
* n (July to August 2015) = 133; n (July to August 2016) = 87.
** In 2016, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, The Association for Data-driven Marketing & Advertising (ADMA), and WTWH Media.
*** Percentage of respondents who rated these tactics as a 4 or 5 in terms of effectiveness (on a scale of 1 to 5, with 5 being “Very Effective”).

Data for years previous to 2016 were published in earlier editions of the report.

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