Social media platforms ranked by effectiveness for content marketing in the United Kingdom (UK) from 2016 to 2017

Most effective social networks for content marketing in the UK 2016-2017 This statistic ranks social media platforms by effectiveness for content marketing, according to marketers who used these platforms in the United Kingdom (UK) from 2016 to 2017. Of marketers, 65 percent ranked Twitter effective for content marketing in 2017.
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20162017
LinkedIn75%73%
Twitter52%65%
Facebook29%40%
YouTube54%-
20162017
LinkedIn75%73%
Twitter52%65%
Facebook29%40%
YouTube54%-
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Description Source More information
This statistic ranks social media platforms by effectiveness for content marketing, according to marketers who used these platforms in the United Kingdom (UK) from 2016 to 2017. Of marketers, 65 percent ranked Twitter effective for content marketing in 2017.
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Release date
January 2018
Region
United Kingdom
Survey time period
2016 to 2017
Number of respondents
117*
Special properties
for-profit marketers (B2B and B2C)**
Method of interview
Email survey
Supplementary notes
* n (July to August 2016) = 87; n (June to July 2017) = 117.
** In 2017, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, The Association for Data-driven Marketing & Advertising (ADMA), and WTWH Media.
*** Percentage of respondents who rated these tactics as a 4 or 5 in terms of effectiveness (on a scale of 1 to 5, with 5 being “Very Effective”).

Data for years previous to 2017 were published in earlier editions of the report.

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