Most effective social networks for content marketing in the UK 2016-2017

Social media platforms ranked by effectiveness for content marketing in the United Kingdom (UK) from 2016 to 2017

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Release date

January 2018

Region

United Kingdom

Survey time period

2016 to 2017

Number of respondents

117*

Special properties

for-profit marketers (B2B and B2C)**

Method of interview

Email survey

Supplementary notes

* n (July to August 2016) = 87; n (June to July 2017) = 117.
** In 2017, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, The Association for Data-driven Marketing & Advertising (ADMA), and WTWH Media.
*** Percentage of respondents who rated these tactics as a 4 or 5 in terms of effectiveness (on a scale of 1 to 5, with 5 being “Very Effective”).

Data for years previous to 2017 were published in earlier editions of the report.

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