Net revenue of lululemon worldwide 2010-2024, by sales channel
In the fiscal year of 2024, which ended in February 2025, the global net revenue generated from lululemon's direct-to-consumer channel reached over 4.5 billion U.S. dollars. In other words, the company's e-commerce segment accounted for more than 40 percent of the company's total net revenue that year. The athletic apparel producer lululemon is a lifestyle brand that is targeted primarily toward active females promoting a healthy, balanced, and fun lifestyle. The company was founded in 1998 in Vancouver, British Columbia.
