Book consumption in the U.S. – additional information
Reading books is still one of the preferred pastimes of Americans. As of 2016, about 80 percent of consumers aged between 18 and 29 years old identified themselves as book readers, and 73 percent of people aged between 30 and 49 said they read at least one book in the previous year. About 47 percent of American book readers still prefer hard copy books over e-books, while 21 percent of them stated they read more hard copy books than e-books.
Even though print books are still popular, today’s consumers are constantly on the move exploring devices and ways of consuming media. About 73 percent of American book readers stated that they read books in any format, such as printed, e-book, audiobooks, to name a few options. In fact, in 2015 already, 13 percent of American book readers stated reading more e-books than hard copy books, while 15 percent of them said they read about the same number of hard copy books and e-books. In general, respondents in the U.S. are satisfied with the quality of most e-books they read, as only about three percent of the consumers said the quality of the e-book was poor. The electronic book market in the U.S. has experienced constant growth in sales over the last few years, and is estimated to pass printed and audio book in terms of sales revenue by 2018. Nearly 60 percent of Millennials in the U.S. turn to e-reading apps to purchase e-books, and about 42 percent of them prefer acquiring e-books on dedicated e-book reading devices.