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Number of people using jam, honey and spreads in Great Britain in 2020, by user type
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* The source indicates: - Heavy users consumed jam, honey and spreads either "once a day or more" or "two to three times a week." - Medium users consumed jam, honey and spreads "once a week." - Light users consumed jam, honey and spreads "two or three times a month", "once a month" or "less than once a month" ** Excluding butter, margarine and low fat/dairy spreads
Figures estimated by the source on the basis of survey responses.
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Jam, butter and spread consumption in Great Britain (Kantar Media TGI)
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Kantar. (June 13, 2021). Number of people using jam, honey and spreads in Great Britain in 2020, by user type (in 1,000s) [Graph]. In Statista. Retrieved September 20, 2025, from https://www.statista.com/statistics/301522/jam-honey-and-spreads-usage-in-the-uk/
Kantar. "Number of people using jam, honey and spreads in Great Britain in 2020, by user type (in 1,000s)." Chart. June 13, 2021. Statista. Accessed September 20, 2025. https://www.statista.com/statistics/301522/jam-honey-and-spreads-usage-in-the-uk/
Kantar. (2021). Number of people using jam, honey and spreads in Great Britain in 2020, by user type (in 1,000s). Statista. Statista Inc.. Accessed: September 20, 2025. https://www.statista.com/statistics/301522/jam-honey-and-spreads-usage-in-the-uk/
Kantar. "Number of People Using Jam, Honey and Spreads in Great Britain in 2020, by User Type (in 1,000s)." Statista, Statista Inc., 13 Jun 2021, https://www.statista.com/statistics/301522/jam-honey-and-spreads-usage-in-the-uk/
Kantar, Number of people using jam, honey and spreads in Great Britain in 2020, by user type (in 1,000s) Statista, https://www.statista.com/statistics/301522/jam-honey-and-spreads-usage-in-the-uk/ (last visited September 20, 2025)
Number of people using jam, honey and spreads in Great Britain in 2020, by user type (in 1,000s) [Graph], Kantar, June 13, 2021. [Online]. Available: https://www.statista.com/statistics/301522/jam-honey-and-spreads-usage-in-the-uk/
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