Bacardi: ad spend in the U.S. 2016

The timeline shows advertising spending of Bacardi Limited in the United States from 2012 to 2016. The spirits manufacturer invested 285.6 million U.S. dollars in advertising in the United States in 2016.

Bacardi Limited advertising spending in the United States from 2012 to 2016 (in million U.S. dollars)

Characteristic	Spending in millions U.S. dollars
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Release date

June 2017

More information

Region

United States

Survey time period

2012 to 2016

Special properties

measured and unmeasured media

Supplementary notes

Figure for 2012 comes from an earlier AdAge publication.
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figure for 2015 was not provided by the source.

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