Southwest Airlines: ad spend in the U.S. 2012-2015

The timeline shows advertising spending of Southwest Airlines Company in the United States from 2012 to 2015. The U.S. airline company invested 218 million U.S. dollars in advertising in the United States in 2015. The comapny's 2016 operating revenue amounted to 20.43 billion U.S. dollars, its net income to 2.24 billion. In 2016, the airline transported 124.72 million passengers.

Southwest Airlines Company advertising spending in the United States from 2012 to 2015

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Sources

Release date

September 2016

Region

United States

Survey time period

2012 to 2015

Special properties

measured and unmeasured media

Supplementary notes

Figures for 2012 to 2014 come from an earlier AdAge publication.
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

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