Allocation of tune-in advertising budgets for the U.S. 2013-2014, by channel

This statistic provides information on the allocation of tune-in advertising budget in 2013 and 2014, by channel. During the survey, 32 percent of the responding broadcasters and syndicators stated that they radio had been their medium of choice for tune-in advertising in 2013.

Allocation of tune-in advertising budgets in the United States in 2013 and 2014, by channel

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Release date

July 2014


United States

Survey time period

2013 and 2014

Special properties

according to broadcasters and syndicators

Supplementary notes

The source defines tune-in advertising as the marketing and promotion of television programming to drive ratings.
The source does not provide information on the survey's methodology (number of respondents, type of survey or an exact survey time).
Numbers may not add up to 100 percent due to rounding.

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Statistics on "Advertising market in the U.S."

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