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Allocation of tune-in advertising budgets in the United States in 2013 and 2014, by channel

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Allocation of tune-in advertising budgets for the U.S. 2013-2014, by channel This statistic provides information on the allocation of tune-in advertising budget in 2013 and 2014, by channel. During the survey, 32 percent of the responding broadcasters and syndicators stated that they radio had been their medium of choice for tune-in advertising in 2013.
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Exclusive Premium statistic

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Description Source More information
This statistic provides information on the allocation of tune-in advertising budget in 2013 and 2014, by channel. During the survey, 32 percent of the responding broadcasters and syndicators stated that they radio had been their medium of choice for tune-in advertising in 2013.
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Release date
July 2014
Region
United States
Survey time period
2013 and 2014
Special properties
according to broadcasters and syndicators
Supplementary notes
The source defines tune-in advertising as the marketing and promotion of television programming to drive ratings.
The source does not provide information on the survey's methodology (number of respondents, type of survey or an exact survey time).
Numbers may not add up to 100 percent due to rounding.

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Dr. Antonella Mei-Pochtler

Dr. Antonella Mei-Pochtler
Senior Vice President, Boston Consulting Group

Statistics on "Advertising market in the U.S."

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