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App monetization: preferred options among young people in the United Kingdom 2014

This statistic illustrates the preferred mobile app payment/monetization options among young people in the United Kingdom (UK) in 2014. Among users aged 16 to 24, the greatest share reported preferring apps that were ad-supported over fremium apps, in-app purchase apps and paid apps.

Which is your preferred app option?

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Source

Release date

July 2014

Region

United Kingdom

Survey time period

June and July 2014

Number of respondents

1,001 respondents

Age group

16-24

Method of interview

Online survey

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