Private label/brand share of toilet paper purchases in Great Britain 2012

Private and brand share of toilet paper chosen most regularly by shoppers in Great Britain in December 2012*

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Release date

March 2013


United Kingdom (Great Britain)

Survey time period

December 2012

Number of respondents

296 respondents

Age group

16 years and older

Special properties

All who buy toilet paper

Method of interview

Online survey

Supplementary notes

* Respondents were asked to indicate which type of product (private label or national brand type) they most regularly buy.

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