Private label/brand share of toilet paper purchases in Great Britain 2012

This statistic shows the share of private label and brand label types of toilet paper British shoppers choose most regularly when shopping, according to a survey conducted in December 2012. Consumers who regularly bought toilet paper were asked to indicate which type they bought most regularly. Of respondents, 38 percent chose a standard or premium named brand while 60 percent tended to buy some form of own label product.