Preferred online marketing tactics among small and medium-sized businesses worldwide for the 2014 fall/winter holiday season

Holiday season marketing: preferred online tactics among SMBs 2014 The graph shows preferred online marketing channels for the 2014 winter holiday season among small and medium-sized business from the United States, United Kingdom, Australia and Canada. Volusion found that 23.6 percent of surveyed online merchants were planning to use e-mail marketing for their holiday season campaigns.
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Share of respondents
Social media marketing34.5%
Search engine optimization24.2%
E-mail marketing23.6%
Pay-per-click9.7%
Shopping feeds/comparison shopping engines4.2%
Other3.7%
Share of respondents
Social media marketing34.5%
Search engine optimization24.2%
E-mail marketing23.6%
Pay-per-click9.7%
Shopping feeds/comparison shopping engines4.2%
Other3.7%

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Description Source More information
The graph shows preferred online marketing channels for the 2014 winter holiday season among small and medium-sized business from the United States, United Kingdom, Australia and Canada. Volusion found that 23.6 percent of surveyed online merchants were planning to use e-mail marketing for their holiday season campaigns.
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Release date
October 2014
Region
Australia, Canada, United Kingdom, United States
Survey time period
September 2014
Number of respondents
800 merchants
Special properties
among Volusion's e-commerce platform users
Method of interview
Online survey

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