Holiday season marketing: preferred online tactics among SMBs 2014

The graph shows preferred online marketing channels for the 2014 winter holiday season among small and medium-sized business from the United States, United Kingdom, Australia and Canada. Volusion found that 23.6 percent of surveyed online merchants were planning to use e-mail marketing for their holiday season campaigns.

Preferred online marketing tactics among small and medium-sized businesses worldwide for the 2014 fall/winter holiday season

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Release date

October 2014


Australia, Canada, United Kingdom, United States

Survey time period

September 2014

Number of respondents

800 merchants

Special properties

among Volusion's e-commerce platform users

Method of interview

Online survey

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Statistics on "Digital marketing in the United Kingdom (UK)"

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