Lead generation: outsourcing penetration worldwide 2014

The graph shows data on the popularity of lead generation outsourcing worldwide as of November 2014. During the survey, 44 percent of respondents stated they completely outsourced the execution of lead generation tactics.

What kind of resources does your company use to execute lead generation tactics?*

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Source

Release date

October 2014

Region

Worldwide

Survey time period

October 2014

Number of respondents

375 respondents

Age group

18 years and older

Special properties

among marketing, business and sales professionals

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "Which best describes resources used to execute lead generation tactics?"

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