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Name-brand vs. store brand: U.S. consumers' preferences of frozen vegetables 2014

Published by Statista Research Department, Feb 11, 2015
This statistic presents the results of a survey among U.S. adult consumers. The survey was fielded online by Harris Interactive in November 2014, asking the respondents whether they typically buy name-brand or private label frozen vegetables. The survey revealed that 51 percent of respondents prefer store-brand frozen vegetables.

Do you typically buy name-brand or store brand frozen vegetables?*

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Release date

February 2015

Region

United States

Survey time period

November 12 to November 17, 2014

Number of respondents

2,276 respondents

Age group

18 years and older

Special properties

U.S. adults

Method of interview

Online survey

Supplementary notes

* The original question ran as follows: 'For each of the following types of products, please indicate whether you typically buy name-brand products or store brand products (sometimes referred to as 'house brand' or 'private label')?'

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Statistics on Private label market in the U.S.

Market overview

3

Private label retail

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Edible private label

3

Non-edible private label

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Consumer trends

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