Name-brand vs. store brand: U.S. consumers' preferences of frozen vegetables 2014

Do you typically buy name-brand or store brand frozen vegetables?*

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Release date

February 2015

Region

United States

Survey time period

November 12 to November 17, 2014

Number of respondents

2,276 respondents

Age group

18 years and older

Special properties

U.S. adults

Method of interview

Online survey

Supplementary notes

* The original question ran as follows: 'For each of the following types of products, please indicate whether you typically buy name-brand products or store brand products (sometimes referred to as 'house brand' or 'private label')?'

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