Name: Ranking of the most popular clothing retailers in Germany 2016-2019
Creator: Statista

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This statistic shows the results of a survey concerning the most popular clothing and textile retailers in Germany from 2015 to 2019. In 2019, 27.5 percent of the German-speaking population aged 14 years and older stated that they had made a purchase at H&M in the previous six months. During the survey period, C&A, H&M and Peek & Cloppenburg were consistently ranked among the three leading clothing and textile retailers in Germany where consumers had stated they made purchases in the last six months at the time of the survey. C&A topped the ranking during this time, with 39.1 percent of consumers having shopped there in 2019 in the last half-year.

Ranking of the most popular clothing and textile retailers (purchase in the last six months) in Germany from 2016 to 2019

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Release date

November 2019

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Region

Germany

Survey time period

2016 to 2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23.102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons

The figures refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2014: VuMA 2019.

You can find more information on the methodology of the study here.

The question was phrased by the source as follows: "At which of the following clothing retailers did you personally make a purchase in the last six months?" (Original German question: "Und in welchen der aufgeführten Bekleidungsgeschäfte haben Sie persönlich in den letzten sechs Monaten eingekauft?")

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