Vodka mostly generated increasing revenues in German food retail, with around 604.6 million euros recorded in 2022. This was, however, a decrease compared to the previous year.
Market presence
Germany has a thriving spirits market and vodka comes in second in terms of production volume, at over 1.1 million hectoliters in 2022. It was overtaken by bitter, half-bitter and herbal liqueurs. Vodka had a 15.5 percent market share in Germany. While various brands exist and are sold in German stores, Absolut may first come to mind. 80 percent of German consumers were aware of Absolut as a brand, while 27 percent stated they liked the product.
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BSI. (August 16, 2023). Revenues from vodka in the food retail sector in Germany from 2014 to 2022 (in million euros) [Graph]. In Statista. Retrieved October 22, 2024, from https://www.statista.com/statistics/507129/vodka-food-retail-revenue-germany/
BSI. "Revenues from vodka in the food retail sector in Germany from 2014 to 2022 (in million euros)." Chart. August 16, 2023. Statista. Accessed October 22, 2024. https://www.statista.com/statistics/507129/vodka-food-retail-revenue-germany/
BSI. (2023). Revenues from vodka in the food retail sector in Germany from 2014 to 2022 (in million euros). Statista. Statista Inc.. Accessed: October 22, 2024. https://www.statista.com/statistics/507129/vodka-food-retail-revenue-germany/
BSI. "Revenues from Vodka in The Food Retail Sector in Germany from 2014 to 2022 (in Million Euros)." Statista, Statista Inc., 16 Aug 2023, https://www.statista.com/statistics/507129/vodka-food-retail-revenue-germany/
BSI, Revenues from vodka in the food retail sector in Germany from 2014 to 2022 (in million euros) Statista, https://www.statista.com/statistics/507129/vodka-food-retail-revenue-germany/ (last visited October 22, 2024)
Revenues from vodka in the food retail sector in Germany from 2014 to 2022 (in million euros) [Graph], BSI, August 16, 2023. [Online]. Available: https://www.statista.com/statistics/507129/vodka-food-retail-revenue-germany/