
Global online retail website visits and orders 2025, by device
Mobile phones dominate global digital commerce website visits and contribute to the largest share of online orders. As of the second quarter of 2025, smartphones constituted around
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percent of retail site traffic globally, responsible for generating Log in or register to access precise data.
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percent of online shopping orders. Log in or register to access precise data.
Marketplace momentum
Retail e-commerce has significantly increased globally over the past few years. Currently, the leading countries in retail e-commerce growth, such as the Philippines, have seen an increase of up to
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percent. In 2024, the majority of online purchases worldwide were made on online marketplaces, incurring around a Log in or register to access precise data.
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percent share of consumer purchases. The top four retail websites for consumers to visit globally were all marketplaces, with the leading website being Amazon.com. Log in or register to access precise data.
Converting clicks
When shopping online, website visits often do not end in purchases. This can be due to having second thoughts when online shopping, or simply due to consumers using the platforms to search for products. In 2025, the conversion rate of online shoppers globally was under
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percent, with beauty & skincare incurring the highest conversion rate from online purchases. Across the globe, more Log in or register to access precise data.
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percent of all retail sales were conducted online. This figure is forecast to increase to Log in or register to access precise data.
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percent by 2030.Log in or register to access precise data.