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U.S. smartphone app discovery channels 2017

Published by L. Ceci, Jul 6, 2021
This statistic presents a selection of the leading smartphone app awareness and discovery channels of users in the United States as of June 2017. During the survey period, it was found that 20 percent of survey respondents became aware of smarthone apps through word of mouth recommendations from family and friends. Advertising and marketing channels such as digital or print ads had the lowest importance for user acquisition.

Leading smartphone app discovery channels of users in the United States as of June 2017

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Release date

August 2017

Region

United States

Survey time period

3 month average ending June 2017

Number of respondents

1,049 respondents

Age group

13 years and older

Method of interview

Online survey

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