Leading smartphone app discovery channels of users in the United States as of June 2017

U.S. smartphone app discovery channels 2017 This statistic presents a selection of the leading smartphone app awareness and discovery channels of users in the United States as of June 2017. During the survey period, it was found that 20 percent of survey respondents became aware of smarthone apps through word of mouth recommendations from family and friends. Advertising and marketing channels such as digital or print ads had the lowest importance for user acquisition.
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Jun '16Jun '17
Searched app store21%20%
Featured/top list in app store14%13%
Via friend/family16%15%
Via comment/review/social site11%10%
Via news/print review/TV show8%8%
Via a website11%10%
Via ad on device browser/app9%9%
Via ad on TV/print/billboard9%6%
Jun '16Jun '17
Searched app store21%20%
Featured/top list in app store14%13%
Via friend/family16%15%
Via comment/review/social site11%10%
Via news/print review/TV show8%8%
Via a website11%10%
Via ad on device browser/app9%9%
Via ad on TV/print/billboard9%6%
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This statistic presents a selection of the leading smartphone app awareness and discovery channels of users in the United States as of June 2017. During the survey period, it was found that 20 percent of survey respondents became aware of smarthone apps through word of mouth recommendations from family and friends. Advertising and marketing channels such as digital or print ads had the lowest importance for user acquisition.
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Release date
August 2017
Region
United States
Survey time period
3 month average ending June 2017
Number of respondents
1,049 respondents
Age group
13 years and older
Method of interview
Online survey
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