This statistic presents a selection of the leading smartphone app awareness and discovery channels of users in the United States as of June 2017. During the survey period, it was found that 20 percent of survey respondents became aware of smarthone apps through word of mouth recommendations from family and friends. Advertising and marketing channels such as digital or print ads had the lowest importance for user acquisition.
Leading smartphone app discovery channels of users in the United States as of June 2017
This statistic presents a selection of the leading smartphone app awareness and discovery channels of users in the United States as of June 2017. During the survey period, it was found that 20 percent of survey respondents became aware of smarthone apps through word of mouth recommendations from family and friends. Advertising and marketing channels such as digital or print ads had the lowest importance for user acquisition.
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| Jun '16 | Jun '17 | |
|---|---|---|
| Searched app store | 21% | 20% |
| Featured/top list in app store | 14% | 13% |
| Via friend/family | 16% | 15% |
| Via comment/review/social site | 11% | 10% |
| Via news/print review/TV show | 8% | 8% |
| Via a website | 11% | 10% |
| Via ad on device browser/app | 9% | 9% |
| Via ad on TV/print/billboard | 9% | 6% |
© Statista 2018
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