This statistic presents a selection of the leading smartphone app awareness and discovery channels of users in the United States as of June 2017. During the survey period, it was found that 20 percent of survey respondents became aware of smarthone apps through word of mouth recommendations from family and friends. Advertising and marketing channels such as digital or print ads had the lowest importance for user acquisition.
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U.S. smartphone app discovery channels 2017
Leading smartphone app discovery channels of users in the United States as of June 2017
This statistic presents a selection of the leading smartphone app awareness and discovery channels of users in the United States as of June 2017. During the survey period, it was found that 20 percent of survey respondents became aware of smarthone apps through word of mouth recommendations from family and friends. Advertising and marketing channels such as digital or print ads had the lowest importance for user acquisition.
Loading statistic...
| Jun '16 | Jun '17 | |
|---|---|---|
| Searched app store | 21% | 20% |
| Featured/top list in app store | 14% | 13% |
| Via friend/family | 16% | 15% |
| Via comment/review/social site | 11% | 10% |
| Via news/print review/TV show | 8% | 8% |
| Via a website | 11% | 10% |
| Via ad on device browser/app | 9% | 9% |
| Via ad on TV/print/billboard | 9% | 6% |
| Jun '16 | Jun '17 | |
|---|---|---|
| Searched app store | 21% | 20% |
| Featured/top list in app store | 14% | 13% |
| Via friend/family | 16% | 15% |
| Via comment/review/social site | 11% | 10% |
| Via news/print review/TV show | 8% | 8% |
| Via a website | 11% | 10% |
| Via ad on device browser/app | 9% | 9% |
| Via ad on TV/print/billboard | 9% | 6% |
© Statista 2019
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This statistic presents a selection of the leading smartphone app awareness and discovery channels of users in the United States as of June 2017. During the survey period, it was found that 20 percent of survey respondents became aware of smarthone apps through word of mouth recommendations from family and friends. Advertising and marketing channels such as digital or print ads had the lowest importance for user acquisition.
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- Show publisher information
- Release date
- August 2017
- Region
- United States
- Survey time period
- 3 month average ending June 2017
- Number of respondents
- 1,049 respondents
- Age group
- 13 years and older
- Method of interview
- Online survey
More information
- Region
- United States
- Survey time period
- 3 month average ending June 2017
- Number of respondents
- 1,049 respondents
- Age group
- 13 years and older
- Method of interview
- Online survey
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