Programmatic advertising revenues in Italy 2014-2017

From 2014 to 2017, in Italy, the revenues of programmatic advertising passed from 110 million euros to 315 million euros in 2016. Programmatic ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders.

Programmatic advertising revenues in Italy from 2014 to 2017*

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Sources

Release date

April 2016

Region

Italy

Survey time period

2014 to 2016

Supplementary notes

*Preliminary data

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Statistics on "Programmatic advertising"

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