FIS: media market ranking of the Cross-Country Ski World Cup 2020/2021, by country

Published by Statista Research Department, Dec 8, 2022
The statistic displays the media market ranking of the International Ski Federation (FIS) Cross-Country World Cup 2020/2021, by country. During the 2020/2021 season, Russia had the highest media market ranking in terms of event impressions.

Media market ranking of the International Ski Federation (FIS) Cross-Country World Cup 2020/2021, by country (in million event impressions)

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Release date

November 2022

Region

Worldwide

Survey time period

2020 to 2021

Supplementary notes

Event impressions refer to the broadcast time of an event/ team/ league to its audience ratings. This is expressed as the visibility of the team/ event/ league multiplied by the viewing audience, then standardized into 30-second units. This is purely the coverage of a team/ league/ event, not yet down to the detail of sponsor exposure.

Release date is date accessed.

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