U.S. Snapchat user penetration 2017-2023

Snapchat user penetration in the United States from 2017 to 2023

by J. Clement, last edited Apr 11, 2019
U.S. Snapchat user penetration 2017-2023 This statistic presents the penetration rate of Snapchat users in the United States from 2017 to 2023. In 2018, 39.9 percent of social network users in the U.S. accessed the over-the-top messaging app to communicate. This share is projected to decline to 35.3 percent in 2023.
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Snapchat user penetration in the United States from 2017 to 2023

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Share of social media users
2023*35.3%
2022*35.9%
2021*36.5%
2020*37.2%
2019*37.9%
201839.9%
201740.8%
Share of social media users
2023*35.3%
2022*35.9%
2021*36.5%
2020*37.2%
2019*37.9%
201839.9%
201740.8%
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by J. Clement, last edited Apr 11, 2019
This statistic presents the penetration rate of Snapchat users in the United States from 2017 to 2023. In 2018, 39.9 percent of social network users in the U.S. accessed the over-the-top messaging app to communicate. This share is projected to decline to 35.3 percent in 2023.
Show more
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