This statistic presents the penetration rate of Snapchat users in the United States from 2017 to 2024. In 2020, 40 percent of social network users in the U.S. accessed the over-the-top messaging app to communicate. This share is projected to decline to 39.6 percent in 2024.
Snapchat user penetration in the United States from 2017 to 2024
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Statistics on Snapchat
Overview
4
Financials
8
- Basic Statistic Snap worldwide annual revenue 2015-2022
- Basic Statistic Snap worldwide annual revenue 2016-2021, by region
- Basic Statistic Snap worldwide quarterly revenue 2015-2022
- Basic Statistic Snap advertising spending 2015-2021
- Basic Statistic Snap sales and marketing spending 2015-2021
- Basic Statistic Snap research and development spending 2015-2021
- Basic Statistic Snap worldwide EBITDA 2015-2021
- Basic Statistic Snap worldwide net income 2015-2021
Benchmark
8
- Basic Statistic Media usage in an online minute 2022
- Basic Statistic Global social networks ranked by number of users 2023
- Basic Statistic Global year-on-year social media audience growth 2023
- Basic Statistic Social media platforms growth of MAU worldwide 2019-2021
- Premium Statistic Net worth of the richest social media entrepreneurs 2022
- Premium Statistic Social media audiences in the U.S. 2021
- Premium Statistic U.S. social media brands used most often 2015-2021
- Basic Statistic U.S. adults who use selected social networks 2021
Users
8
- Premium Statistic Snapchat: number of global users 2018-2025
- Premium Statistic Number of Snapchat users in the United States 2020-2023
- Premium Statistic Snapchat user penetration in the United States 2017-2024
- Basic Statistic Daily active users of Snapchat 2014-2022
- Basic Statistic Daily active users of Snapchat 2014-2022, by region
- Basic Statistic Snap quarterly ARPU 2016-2022
- Basic Statistic Snap quarterly ARPU 2016-2022, by region
- Basic Statistic U.S. social media visits 2021, by frequency
Demographics
5
- Premium Statistic Gender distribution of social media audiences worldwide 2023, by platform
- Premium Statistic Snapchat: distribution of global audiences 2022, by age and gender
- Basic Statistic Snapchat: distribution of global audiences 2023, by gender
- Basic Statistic Instagram, Snapchat, and TikTok: Gen Z weekly usage in the U.S. 2019-2021
- Basic Statistic Snapchat: distribution of U.S. audiences 2023, by gender
User activities
8
- Basic Statistic Most downloaded mobile apps worldwide 2022
- Premium Statistic Global year-over-year download change in leading mobile apps 2021
- Premium Statistic Monthly time spent on leading social media apps worldwide 2021
- Premium Statistic Leading Android apps in the U.S. 2022, by downloads
- Premium Statistic Leading social apps for users in the U.S. 2022, by weekly usage hours
- Premium Statistic Leading social apps in the U.S. 2022, by active user reach
- Basic Statistic Weekly notifications from social apps to U.S. Gen Z mobile users 2022
- Premium Statistic U.S. preferred social media platform to watch short-form videos 2021
Advertising and marketing
5
- Premium Statistic Social media platforms used by marketers worldwide 2022
- Premium Statistic Social media platforms used by marketers worldwide 2022, by target group
- Premium Statistic Most important social media platforms for marketers worldwide 2022
- Premium Statistic Changes in spending on digital platforms by marketers worldwide 2023
- Premium Statistic Leading social media used by small businesses for advertising in the U.S. 2021
Further related statistics
18
- Number of U.S. Facebook Messenger users 2018-2022
- South Korea number of KakaoTalk users 2016-2021
- Australia: number of mobile messaging users 2014-2019
- Number of LINE users in Japan 2016-2021
- Japan mobile messaging user penetration 2014-2019
- Canada leading messaging apps usage 2019, by age group
- South Korea mobile messaging user penetration 2014-2019
- Middle East and Africa mobile messaging user penetration 2014-2019
- Latin America mobile messaging user penetration 2014-2019
- Latin America: number of mobile messaging users 2014-2019
- South Korea: number of mobile messaging users 2014-2019
- Canada leading messaging apps usage 2019
- Indonesia mobile messaging user penetration 2015-2020
- Asia Pacific mobile messaging user penetration 2014-2019
- Latin America: number of mobile messaging users 2014-2019, by country
- Distribution of Hungarians by number of OTT services used 2020
- Number of WeChat friends of WeChat users 2014-2015
- Asia Pacific: number of mobile messaging users 2014-2019
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Statistics
- Number of U.S. Facebook Messenger users 2018-2022
- South Korea number of KakaoTalk users 2016-2021
- Australia: number of mobile messaging users 2014-2019
- Number of LINE users in Japan 2016-2021
- Japan mobile messaging user penetration 2014-2019
- Canada leading messaging apps usage 2019, by age group
- South Korea mobile messaging user penetration 2014-2019
- Middle East and Africa mobile messaging user penetration 2014-2019
- Latin America mobile messaging user penetration 2014-2019
- Latin America: number of mobile messaging users 2014-2019
- South Korea: number of mobile messaging users 2014-2019
- Canada leading messaging apps usage 2019
- Indonesia mobile messaging user penetration 2015-2020
- Asia Pacific mobile messaging user penetration 2014-2019
- Latin America: number of mobile messaging users 2014-2019, by country
- Distribution of Hungarians by number of OTT services used 2020
- Number of WeChat friends of WeChat users 2014-2015
- Asia Pacific: number of mobile messaging users 2014-2019
eMarketer. (May 5, 2021). Snapchat user penetration in the United States from 2017 to 2024 [Graph]. In Statista. Retrieved March 30, 2023, from https://www.statista.com/statistics/558205/snapchat-user-reach-usa/
eMarketer. "Snapchat user penetration in the United States from 2017 to 2024." Chart. May 5, 2021. Statista. Accessed March 30, 2023. https://www.statista.com/statistics/558205/snapchat-user-reach-usa/
eMarketer. (2021). Snapchat user penetration in the United States from 2017 to 2024. Statista. Statista Inc.. Accessed: March 30, 2023. https://www.statista.com/statistics/558205/snapchat-user-reach-usa/
eMarketer. "Snapchat User Penetration in The United States from 2017 to 2024." Statista, Statista Inc., 5 May 2021, https://www.statista.com/statistics/558205/snapchat-user-reach-usa/
eMarketer, Snapchat user penetration in the United States from 2017 to 2024 Statista, https://www.statista.com/statistics/558205/snapchat-user-reach-usa/ (last visited March 30, 2023)
Snapchat user penetration in the United States from 2017 to 2024 [Graph], eMarketer, May 5, 2021. [Online]. Available: https://www.statista.com/statistics/558205/snapchat-user-reach-usa/