Snapchat user penetration in the United States 2017-2024

Published by
Stacy Jo Dixon,
Dec 20, 2023
This statistic presents the penetration rate of Snapchat users in the United States from 2017 to 2024. In 2020, 40 percent of social network users in the U.S. accessed the over-the-top messaging app to communicate. This share is projected to decline to 39.6 percent in 2024.

Snapchat user penetration in the United States from 2017 to 2024

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Release date

May 2021

Region

United States

Survey time period

2017 to 2021

Supplementary notes

*Forecast
Internet users who use social network via any device at least once per month
figures from 2017 to 2018 previous reporting.

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