U.S. Snapchat user penetration 2017-2023

This statistic presents the penetration rate of Snapchat users in the United States from 2017 to 2023. In 2018, 39.9 percent of social network users in the U.S. accessed the over-the-top messaging app to communicate. This share is projected to decline to 35.3 percent in 2023.

Snapchat user penetration in the United States from 2017 to 2023

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Release date

April 2019


United States

Survey time period

2017 to 2018

Supplementary notes

Internet users who use social network via any device at least once per month
2017 figures from previous reporting

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Statistics on "Snapchat"

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