U.S. Snapchat user penetration 2017-2022

Snapchat user penetration in the United States from 2017 to 2022

U.S. Snapchat user penetration 2017-2022 This statistic presents the penetration rate of Snapchat users in the United States from 2017 to 2022. In 2018, 42.5 percent of social network users in the U.S. accessed the over-the-top messaging app to communicate. This share is projected to grow to 47.6 percent in 2022.
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Snapchat user penetration in the United States from 2017 to 2022

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Share of social media users
2022*47.6%
2021*47%
2020*45.8%
2019*44.3%
201842.5%
201740.8%
Share of social media users
2022*47.6%
2021*47%
2020*45.8%
2019*44.3%
201842.5%
201740.8%
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This statistic presents the penetration rate of Snapchat users in the United States from 2017 to 2022. In 2018, 42.5 percent of social network users in the U.S. accessed the over-the-top messaging app to communicate. This share is projected to grow to 47.6 percent in 2022.
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Release date
August 2018
Region
United States
Survey time period
2017 to 2018
Supplementary notes
*Forecast
Internet users who use social network via any device at least once per month
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