LCD TV shipments worldwide by vendor 2015-2019

Samsung was the leading LCD TV vendor worldwide between 2015 and 2018. The company was forecast to maintain its top position in 2019, with an estimated 41.3 million unit shipments. That year, global LCD TV unit shipments were projected to exceed 221 million units, an increase of around 1.3 percent on 2018.

Samsung remains the number one LCD TV vendor worldwide

Despite a slight decrease in shipment units over the last few years, Samsung still held the highest share of LCD TV shipments worldwide in 2018 and was expected to maintain its market share in 2019. The South Korean company is a global leader in telecommunications and digital media technologies and has been the world’s largest television manufacturer and vendor for over a decade. While 2018 has been one of the most profitable years in the company’s history, Samsung is seeing increasing competition from brands like LG and TCL in the TV market.

Sales of LCD TVs worldwide

Traditional LCD TV sets made up over 96 percent of the worldwide TV market in 2019. However, this figure is slowly decreasing as a result of newer displays that use technologies like OLED and QLED, that offer customers an array of new and improved features. Revenues from LCD TV sales have been dropping since 2015 globally, largely due to the crumbling of unit prices.

Global LCD TV unit shipments from 2015 to 2019, by vendor

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Release date

November 2018



Survey time period

2015 to 2018

Supplementary notes

* Estimate

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Statistics on "TV technology"

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