Advertising effectiveness metrics used for programmatic by agencies in Europe 2016

This statistic displays the results of a survey on the key advertising effectiveness metrics used by agencies to evaluate programmatic display campaigns in Europe in 2016. Of agencies, 62 percent stated to use clicks on advertisements as a key advertising effectiveness metric.

Key advertising effectiveness metrics used to evaluate programmatic display campaigns by agencies in Europe in 2016

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Release date

June 2016



Survey time period

March to May 2016

Number of respondents

432 respondents

Special properties


Supplementary notes

The source adds the following information: "The responses came from advertisers, agencies and publishers in 29 markets and respondents with both pan-European and and Global remits remits."

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Statistics on "Programmatic advertising"

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