Importance of criteria when selecting e-liquid products worldwide 2016, by user

Criteria considered important among consumers when selecting an e-liquid product worldwide as of October 2016, by type of user

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Release date

October 2016



Survey time period

As of October 2016

Number of respondents


Age group

18 years and older

Special properties

Mod users (81%), mechanical users (11%), eGo-style users (6%), closed-system users (2%)

Method of interview

Online survey

Supplementary notes

* On scale from 0 to 5, where 5 is considered the most important.
* The respondents come from the U.S. (37%), Austria (18%), U.K. (13%), Germany (7%), Sweden (6%), Finland (5%), Norway (4%).
The gathering of respondents was done with the collaboration from: electronic cigarette associations, electronic cigarette companies, individuals with large following on social media channels, other organizations (e.g. news & product review organizations).
Questions were customized for each respondent, depending on a specific on several factors: tobacco dual usage and form factor usage.

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