Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Read more

Key barriers to programmatic ad investment in Western Europe 2016

Published by Statista Research Department, Oct 13, 2016
This statistic displays the results of a survey on the key barriers to programmatic advertising investments in Western Europe in 2016. The survey found that 55 percent of Western European respondents stated that hiring people with the right skill set was one of the main obstacles to programmatic investments.

Main barriers to programmatic advertising investments in Western Europe in 2016*

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account
only $59 / month *
View for free
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Additional Information

© Statista 2020

Show source

Show detailed source information?
Register for free
Already a member?
Log in
Source

Show sources information
Show publisher information

Release date

October 2016

Region

Europe

Survey time period

October 2016

Number of respondents

839 respondents

Special properties

agencies and publishers

Supplementary notes

* Western Europe: UK, France, Germany, Belgium, Switzerland, Netherlands, Austria, Ireland

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Programmatic advertising"

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Further Content: You might find this interesting as well

Statistics

Topics

Programmatic advertisingAdvertising industry in the U.S.Global advertising marketDigital AdvertisingDigital Advertising Formats
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Menu