Key barriers to programmatic ad investment in Western Europe 2016

Published by Statista Research Department, Oct 13, 2016
This statistic displays the results of a survey on the key barriers to programmatic advertising investments in Western Europe in 2016. The survey found that 55 percent of Western European respondents stated that hiring people with the right skill set was one of the main obstacles to programmatic investments.

Main barriers to programmatic advertising investments in Western Europe in 2016*

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Source

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Release date

October 2016

Region

Europe

Survey time period

October 2016

Number of respondents

839 respondents

Special properties

agencies and publishers

Supplementary notes

* Western Europe: UK, France, Germany, Belgium, Switzerland, Netherlands, Austria, Ireland

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