This statistic displays the results of a survey on the key barriers to programmatic advertising investments in Western Europe in 2016. The survey found that 55 percent of Western European respondents stated that hiring people with the right skill set was one of the main obstacles to programmatic investments.
Main barriers to programmatic advertising investments in Western Europe in 2016*
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IAB Europe. (October 13, 2016). Main barriers to programmatic advertising investments in Western Europe in 2016* [Graph]. In Statista. Retrieved January 18, 2021, from https://www.statista.com/statistics/696259/programmatic-investment-barriers-in-western-europe/
IAB Europe. "Main barriers to programmatic advertising investments in Western Europe in 2016*." Chart. October 13, 2016. Statista. Accessed January 18, 2021. https://www.statista.com/statistics/696259/programmatic-investment-barriers-in-western-europe/
IAB Europe. (2016). Main barriers to programmatic advertising investments in Western Europe in 2016*. Statista. Statista Inc.. Accessed: January 18, 2021. https://www.statista.com/statistics/696259/programmatic-investment-barriers-in-western-europe/
IAB Europe. "Main Barriers to Programmatic Advertising Investments in Western Europe in 2016*." Statista, Statista Inc., 13 Oct 2016, https://www.statista.com/statistics/696259/programmatic-investment-barriers-in-western-europe/
IAB Europe, Main barriers to programmatic advertising investments in Western Europe in 2016* Statista, https://www.statista.com/statistics/696259/programmatic-investment-barriers-in-western-europe/ (last visited January 18, 2021)