- Media & Advertising›
- Advertising & Marketing ›
Key barriers to programmatic ad investment in Western Europe 2016
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Key barriers to programmatic ad investment in Western Europe 2016
Main barriers to programmatic advertising investments in Western Europe in 2016*
by Statista Research Department,
last edited
Oct 13, 2016
This statistic displays the results of a survey on the key barriers to programmatic advertising investments in Western Europe in 2016. The survey found that 55 percent of Western European respondents stated that hiring people with the right skill set was one of the main obstacles to programmatic investments.
Main barriers to programmatic advertising investments in Western Europe in 2016*
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Statista Research Department,
last edited
Oct 13, 2016
This statistic displays the results of a survey on the key barriers to programmatic advertising investments in Western Europe in 2016. The survey found that 55 percent of Western European respondents stated that hiring people with the right skill set was one of the main obstacles to programmatic investments.
- Show sources information
- Show publisher information
- Release date
- October 2016
- Region
- Europe
- Survey time period
- October 2016
- Number of respondents
- 839 respondents
- Special properties
- agencies and publishers
- Supplementary notes
-
* Western Europe: UK, France, Germany, Belgium, Switzerland, Netherlands, Austria, Ireland
Source
- Show sources information
- Show publisher information
- Release date
- October 2016
More information
- Region
- Europe
- Survey time period
- October 2016
- Number of respondents
- 839 respondents
- Special properties
- agencies and publishers
- Supplementary notes
-
* Western Europe: UK, France, Germany, Belgium, Switzerland, Netherlands, Austria, Ireland
Other statistics on the topic
Advertising & Marketing
Perceived ROI level from digital marketing channels worldwide 2017
+Advertising & Marketing
Digital ad fraud losses worldwide 2018-2022
+Advertising & Marketing
Programmatic ad spending worldwide 2017-2019
+Advertising & Marketing
Programmatic display ad spending in the U.S. 2013-2020
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Programmatic advertising"
- Overview
The most important statistics
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)Programmatic ad spending worldwide 2017-2019
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2013-2020
- Share of marketing professionals who bought media programmatically in the United States as of July 2017Popularity of programmatic media buying among U.S. marketers 2017
- Share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by mediumShare of U.S. marketers spending most on programmatic ads 2017, by medium
- Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2016-2020, by transaction method
- Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016Programmatic advertising bought by marketers in the U.S. 2016, by method
- Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2016-2020, by channel
- Average number of ad networks, exchanges and supply-side platforms (SSPs) used by publishers in the United States from June 2016 to June 2018Average number of ad networks, exchanges and SSPs used by U.S. publishers 2016-2018
- Mobile programmatic
The most important statistics
- Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Mobile programmatic display ad spend in the U.S. 2014-2019
- Share of programmatic in mobile display advertising spending in the United States from 2014 to 2019Share of programmatic in mobile display ad spend in the U.S. 2014-2019
- Change in mobile programmatic display advertising spending in the United States from 2014 to 2019Mobile programmatic display ad spend growth in the U.S. 2014-2019
- What are the pain points that inhibit adoption of mobile programmatic?Obstacles to adoption of mobile programmatic advertising worldwide 2016
- What goals are you trying to achieve via mobile programmatic advertising today?Goals of mobile programmatic advertising worldwide 2016
- What are the most popular targeting parameters for mobile ads you buy via programmatic channels?Targeting parameters of mobile programmatic advertising worldwide 2016
- Video programmatic
The most important statistics
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
- Share of programmatic in digital video advertising spending in the United States from 2013 to 2017Share of programmatic in digital video ad spend in the U.S. 2013-2017
- Change in programmatic digital video advertising spending in the United States from 2014 to 2018Programmatic digital video ad spend growth in the U.S. 2014-2018
- Are you shifting budget from any of these channels to focus on programmatic video?Shift in advertising budgets worldwide to programmatic video 2016
- What do you see as the most significant challenges to programmatic video in 2016?Most significant challenges to programmatic video advertising worldwide 2016
- Programmatic & addressable TV
The most important statistics
- Programmatic television advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Programmatic TV ad spend in the U.S. 2015-2020
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019Share of programmatic in TV ad spend in the U.S. 2015-2019
- Change in programmatic TV advertising spending in the United States from 2015 to 2019Programmatic TV ad spend growth in the U.S. 2015-2019
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016Types of TV inventory bought programmatically by marketers in the U.S. 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016Benefits of programmatic TV advertising in the U.S. 2016
- Which of the following companies do you consider 'serious players' in programmatic television?Leading companies in programmatic TV according to marketers in the U.S. 2016
- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Addressable TV ad spend in the U.S. 2015-2020
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018Addressable & data-enabled TV adoption among U.S. advertisers 2018
- Programmatic ad fraud
The most important statistics
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)Digital ad fraud losses worldwide 2018-2022
- Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)Digital ad fraud losses in the U.S. 2011-2021
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by industryGlobal programmatic ad fraud rates in Q1 2017, by vertical
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by browserGlobal programmatic ad fraud rates in Q1 2017, by browser
- Programmatic ad fraud rates in selected countries worldwide in 1st quarter 2017Global programmatic ad fraud rates in Q1 2017, by country
- Share of ad impressions flagged on objectionable content on programmatic campaigns in the United States in 2nd half 2016, by sourceShare of programmatic ad impressions flagged on objectionable content U.S. H2 2016
- Leading actions taken to ensure the quality of programmatic ads according to marketers in North America as of April 2017Actions ensuring quality of programmatic ads among marketers in North America 2017
- Header bidding
The most important statistics
- Share of publishers doing header bidding in the United States as of November 2017Share of publishers using pre-bidding solutions in the U.S. 2017
- Share of publishers doing header bidding in the United States as of November 2017, by typeShare of publishers using pre-bidding solutions in the U.S. 2017, by type
- Leading header bidders used by publishers in the United States as of November 2017Leading pre-bid solutions providers used by publishers in the U.S. 2017
- Growth rates of monetized header bidding advertising impressions volume worldwide from 1st quarter 2017 to 3rd quarter 2018, by deviceMonetized header bidding ad impression volume growth worldwide 2018, by device
- Distribution of monetized mobile web header bidding advertising impressions worldwide in 1st quarters of 2017 and 2018, by regionMonetized mobile web header bidding ad impressions worldwide 2017-2018, by region
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Key reasons to invest in programmatic advertising in Central and Eastern Europe 2016
- Key barriers to programmatic ad investment in Northern Europe 2016
- Key barriers to programmatic ad investment in Central and Eastern Europe 2016
- Key reasons to invest in programmatic advertising in Northern Europe 2016
- Key reasons to invest in programmatic advertising in Western Europe 2016
- Key reasons to invest in programmatic advertising in Southern Europe 2016
- Key impacts of programmatic advertising investments among advertisers in Europe 2016
- Key impacts of programmatic advertising investments among agencies in Europe 2016
- Key impacts of programmatic advertising investments among publishers in Europe 2016
- Expected increase in programmatic advertising in Europe 2016, by stakeholder type
- Key barriers to programmatic ad investment in Southern Europe 2016
- Data sources used for programmatic campaigns by advertisers in Europe 2016
- Distribution of programmatic advertising adoption in Europe 2016, by sector
- Distribution of programmatic advertising adoption in Europe 2016, by region
- Advertising effectiveness metrics used for programmatic by publishers in Europe 2016
- Reasons for programmatic advertising investments among advertisers in Europe 2016
- Reasons for programmatic advertising investments among agencies in Europe 2016
- Ad effectiveness metrics used for programmatic in Western Europe 2016
- Ad effectiveness metrics used for programmatic in Southern Europe 2016
- Advertising effectiveness metrics used for programmatic by agencies in Europe 2016
Studies
- Programmatic advertising
- Attitudes Towards Programmatic Advertising 2018
- Attitudes towards Programmatic Advertising in Europe 2015
- Attitudes Towards Programmatic Advertising June 2016
- Attitudes Towards Programmatic Advertising October 2016
- Advanced TV Trends
- Advertising market in the U.S.
- Programmatic Advertising: le dinamiche del mercato
- Advertising worldwide
- Digital advertising in Europe
- Advertising in Germany
- Advertising in the Nordics
- Out-of-home advertising
- Advertising in Africa
- 2014 U.S. State of the Video Industry Report
Statistics on "Programmatic advertising"
- Programmatic ad spending worldwide 2017-2019
- Programmatic display ad spending in the U.S. 2013-2020
- Popularity of programmatic media buying among U.S. marketers 2017
- Share of U.S. marketers spending most on programmatic ads 2017, by medium
- Programmatic display ad spending in the U.S. 2016-2020, by transaction method
- Programmatic advertising bought by marketers in the U.S. 2016, by method
- Programmatic display ad spending in the U.S. 2016-2020, by channel
- Average number of ad networks, exchanges and SSPs used by U.S. publishers 2016-2018
- Types of programmatic advertising bought by marketers in the U.S. 2017
- Marketing capabilities of U.S. companies 2016
- Buyers' attitudes towards programmatic advertising in the U.S. 2017
- Perceived ROI level from digital marketing channels worldwide 2017
- Factors hindering adoption of mobile programmatic advertising worldwide 2016
- Mobile programmatic display ad spend in the U.S. 2014-2019
- Share of programmatic in mobile display ad spend in the U.S. 2014-2019
- Mobile programmatic display ad spend growth in the U.S. 2014-2019
- Obstacles to adoption of mobile programmatic advertising worldwide 2016
- Goals of mobile programmatic advertising worldwide 2016
- Targeting parameters of mobile programmatic advertising worldwide 2016
- Programmatic digital video ad spend in the U.S. 2013-2020
- Share of programmatic in digital video ad spend in the U.S. 2013-2017
- Programmatic digital video ad spend growth in the U.S. 2014-2018
- Shift in advertising budgets worldwide to programmatic video 2016
- Most significant challenges to programmatic video advertising worldwide 2016
- Programmatic TV ad spend in the U.S. 2015-2020
- Share of programmatic in TV ad spend in the U.S. 2015-2019
- Programmatic TV ad spend growth in the U.S. 2015-2019
- Types of TV inventory bought programmatically by marketers in the U.S. 2016
- Benefits of programmatic TV advertising in the U.S. 2016
- Leading companies in programmatic TV according to marketers in the U.S. 2016
- Addressable TV ad spend in the U.S. 2015-2020
- Addressable & data-enabled TV adoption among U.S. advertisers 2018
- Addressable TV benefits according to U.S. marketers 2017
- Addressable TV usage obstacles according to U.S. marketers 2017
- Digital ad fraud losses worldwide 2018-2022
- Digital ad fraud losses in the U.S. 2011-2021
- Global programmatic ad fraud rates in Q1 2017, by vertical
- Global programmatic ad fraud rates in Q1 2017, by browser
- Global programmatic ad fraud rates in Q1 2017, by country
- Share of programmatic ad impressions flagged on objectionable content U.S. H2 2016
- Actions ensuring quality of programmatic ads among marketers in North America 2017
- Share of publishers using pre-bidding solutions in the U.S. 2017
- Share of publishers using pre-bidding solutions in the U.S. 2017, by type
- Leading pre-bid solutions providers used by publishers in the U.S. 2017
- Monetized header bidding ad impression volume growth worldwide 2018, by device
- Monetized mobile web header bidding ad impressions worldwide 2017-2018, by region
- Key reasons to invest in programmatic advertising in Central and Eastern Europe 2016
- Key barriers to programmatic ad investment in Northern Europe 2016
- Key barriers to programmatic ad investment in Central and Eastern Europe 2016
- Key reasons to invest in programmatic advertising in Northern Europe 2016
- Key reasons to invest in programmatic advertising in Western Europe 2016
- Key reasons to invest in programmatic advertising in Southern Europe 2016
- Key impacts of programmatic advertising investments among advertisers in Europe 2016
- Key impacts of programmatic advertising investments among agencies in Europe 2016
- Key impacts of programmatic advertising investments among publishers in Europe 2016
- Expected increase in programmatic advertising in Europe 2016, by stakeholder type
- Key barriers to programmatic ad investment in Southern Europe 2016
- Data sources used for programmatic campaigns by advertisers in Europe 2016
- Distribution of programmatic advertising adoption in Europe 2016, by sector
- Distribution of programmatic advertising adoption in Europe 2016, by region
- Advertising effectiveness metrics used for programmatic by publishers in Europe 2016
- Reasons for programmatic advertising investments among advertisers in Europe 2016
- Reasons for programmatic advertising investments among agencies in Europe 2016
- Ad effectiveness metrics used for programmatic in Western Europe 2016
- Ad effectiveness metrics used for programmatic in Southern Europe 2016
- Advertising effectiveness metrics used for programmatic by agencies in Europe 2016
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.