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Audience data strategies for programmatic campaigns in Southern Europe 2016

Type of audience data used for programmatic campaigns in Southern Europe in 2016

by Statista Research Department, last edited Oct 13, 2016
Audience data strategies for programmatic campaigns in Southern Europe 2016 This statistic displays the results of a survey on the types of audience data used for programmatic advertising campaigns by publishers in Southern Europe in 2016. The survey found that 50 percent of Southern European publishers stated to use first party data for their programmatic campaigns.
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Type of audience data used for programmatic campaigns in Southern Europe in 2016

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