Snapchat, owned by Snap Inc., is a popular mobile photo and messaging app. As of January 2024, 54.8 percent of Snapchat audiences were female in the United States. Overall, male users made up a share of 44.8 percent of the photo and social media app.
Distribution of Snapchat users in the United States as of January 2024, by gender
Snapchat does not publish advertising audience data for genders other than "male" or "female" but the data that the platform reports for male and female audience do not sum to 100 percent.
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DataReportal, & We Are Social, & Meltwater. (February 22, 2024). Distribution of Snapchat users in the United States as of January 2024, by gender [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/740739/snapchat-app-chat-usage-usa/?utm_campaign=Marketing%2520Blog%2520-%2520Daily%2520Emails&utm_content=299814008&utm_medium=email&utm_source=hs_email
DataReportal, und We Are Social, und Meltwater. "Distribution of Snapchat users in the United States as of January 2024, by gender." Chart. February 22, 2024. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/740739/snapchat-app-chat-usage-usa/?utm_campaign=Marketing%2520Blog%2520-%2520Daily%2520Emails&utm_content=299814008&utm_medium=email&utm_source=hs_email
DataReportal, We Are Social, Meltwater. (2024). Distribution of Snapchat users in the United States as of January 2024, by gender. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/740739/snapchat-app-chat-usage-usa/?utm_campaign=Marketing%2520Blog%2520-%2520Daily%2520Emails&utm_content=299814008&utm_medium=email&utm_source=hs_email
DataReportal, and We Are Social, and Meltwater. "Distribution of Snapchat Users in The United States as of January 2024, by Gender." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/740739/snapchat-app-chat-usage-usa/?utm_campaign=Marketing%2520Blog%2520-%2520Daily%2520Emails&utm_content=299814008&utm_medium=email&utm_source=hs_email
DataReportal & We Are Social & Meltwater, Distribution of Snapchat users in the United States as of January 2024, by gender Statista, https://www.statista.com/statistics/740739/snapchat-app-chat-usage-usa/?utm_campaign=Marketing%2520Blog%2520-%2520Daily%2520Emails&utm_content=299814008&utm_medium=email&utm_source=hs_email (last visited October 06, 2024)
Distribution of Snapchat users in the United States as of January 2024, by gender [Graph], DataReportal, & We Are Social, & Meltwater, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/740739/snapchat-app-chat-usage-usa/?utm_campaign=Marketing%2520Blog%2520-%2520Daily%2520Emails&utm_content=299814008&utm_medium=email&utm_source=hs_email
