
Amazon Prime Video subscriptions in the U.S. 2020, by age group
A study conducted in the United States in May 2020 revealed that 39 percent of 18 to 34-year-olds currently subscribed to Amazon Prime Video, and 10 percent shared a password to an account, giving them access to the service without being subscribers themselves. Amazon Prime Video was most popular among those between 35 and 44 years, with 47 percent saying that they had a current subscription as of the date of survey.