Most anticipated types of mobile ads according to mobile marketers worldwide as of 1st quarter 2017

Most anticipated mobile ad types worldwide Q1 2017 The statistic shows the most anticipated types of mobile ads according to mobile marketers worldwide as of the first quarter of 2017. According to the survey findings, nearly half of responding mobile marketers and developers said they were very excited about playable ads, which promote games by offering a chance to play parts of it.
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Share of respondents
Playable ads45%
Full-screen video22%
Social video18%
Native ads4%
Cross promo4%
In-feed video2%
Rich media2%
Offer walls2%
Share of respondents
Playable ads45%
Full-screen video22%
Social video18%
Native ads4%
Cross promo4%
In-feed video2%
Rich media2%
Offer walls2%
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Description Source More information
The statistic shows the most anticipated types of mobile ads according to mobile marketers worldwide as of the first quarter of 2017. According to the survey findings, nearly half of responding mobile marketers and developers said they were very excited about playable ads, which promote games by offering a chance to play parts of it.
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Release date
May 2017
Region
Worldwide, North America
Survey time period
Spring 2017
Supplementary notes
Note: "Respondents primarily represented mobile game developers (75%), with a minority making non-gaming apps (25%). A small number (4.0%) represented mobile publishers who make both gaming & non-gaming apps. The survey was distributed globally, with a majority (59%) of respondents in North America, followed by 27% in EMEA, 12% in APAC, and 2% in LATAM."

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