Most anticipated types of mobile ads according to mobile marketers worldwide as of 1st quarter 2017

Most anticipated mobile ad types worldwide Q1 2017 The statistic shows the most anticipated types of mobile ads according to mobile marketers worldwide as of the first quarter of 2017. According to the survey findings, nearly half of responding mobile marketers and developers said they were very excited about playable ads, which promote games by offering a chance to play parts of it.
Show more
Loading statistic...
Share of respondents
Playable ads45%
Full-screen video22%
Social video18%
Native ads4%
Cross promo4%
In-feed video2%
Rich media2%
Offer walls2%
Share of respondents
Playable ads45%
Full-screen video22%
Social video18%
Native ads4%
Cross promo4%
In-feed video2%
Rich media2%
Offer walls2%

© Statista 2018

Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
The statistic shows the most anticipated types of mobile ads according to mobile marketers worldwide as of the first quarter of 2017. According to the survey findings, nearly half of responding mobile marketers and developers said they were very excited about playable ads, which promote games by offering a chance to play parts of it.
Show more
Release date
May 2017
Region
Worldwide, North America
Survey time period
Spring 2017
Supplementary notes
Note: "Respondents primarily represented mobile game developers (75%), with a minority making non-gaming apps (25%). A small number (4.0%) represented mobile publishers who make both gaming & non-gaming apps. The survey was distributed globally, with a majority (59%) of respondents in North America, followed by 27% in EMEA, 12% in APAC, and 2% in LATAM."

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "Social media usage worldwide"

  • Overview
The most important statistics
  • Leading social media
  • Usage
  • Facebook
  • Twitter
  • Instagram
The most important statistics
  • Social media marketing and advertising

Related Studies: Available to Download in PDF or PPTX Format

Social media usage worldwide

All Information
in one Presentation

Social media usage worldwide

Everything On "Social media usage worldwide" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money

only

$588*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar