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Share of target groups owning football shirts in China 2007

Distribution of target groups owning football shirts in China as of 2007

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Release date

June 2007


Asia, China

Survey time period


Method of interview

Face-to-face interview, online survey

Supplementary notes

Note: This report can only be viewed as a pilot as it does not provide full coverage of China. Respondents are mainly drawn from Beijing, Hong Kong, Shanghai, Guangdong and Shandong Provinces. There is, however, a good gender split and reasonable coverage of respondents from age 16 to 45 who may represent the major part of the market for football shirts in China.

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