Frequency of Netflix using in the U.S. 2022, by ethnicity

Published by
Julia Stoll
,
Jun 23, 2025

A survey, conducted in November 2022 in the United States, found that the frequency of Netflix use varied depending on ethnicity. For instance, the majority of white respondents (

**
percent) stated to have not watched Netflix at all in the month prior to the survey, while the share of daily watchers stood at
**
percent. This share is highest among black respondents, at
**
percent, while
***
in three Hispanic respondents use the streaming service on a daily basis.

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Frequency of watching Netflix in the United States in 2022, by ethnicity

CharacteristicWhiteHispanicBlackOther
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Showing entries 1 to 7 (7 entries in total)
Statistic: Frequency of watching Netflix in the United States in 2022, by ethnicity

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Release date

November 2022

Region

United States

Survey time period

November 2 to November 4, 2022

Number of respondents

2,210 respondents

Age group

18 years and older

Method of interview

Online interview

Supplementary notes

The report states that "[...] the data were weighted to approximate a target sample of adults based on gender, age, race, educational attainment, and region. Results from th full survey have a margin of error of plus or minus 2 percentage points".

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