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Italy: most used CRM systems 2018

Most used CRM systems in Italy in 2018

by Daniela Coppola, last edited Jun 21, 2019
Italy: most used CRM systems 2018 The software Salesforce was the most used Customer Relationship Management (CRM) system by Italian companies according to a 2018 survey. The usage of Salesforce has increased by 15 percent compared to the previous year, while a significant number of enterprises used an in-house CRM system.
Salesforce global performance

  Salesforce is a leading CRM vendor headquartered in San Francisco, California. The company increased its sales revenues from 4.07 billion U.S. dollars in 2014 to over 13 billion U.S. dollars as of March 2019. As of 2018, in the worldwide CRM market, it held a share of 20.3 percent, an increase compared to the previous years. Other players in the market like Oracle or SAP had a market share of less than eight percent each.

Why using a CRM?

  A CRM is a technology for customer relationship management, often managed by the sales or marketing department. A survey conducted in Italy among insurance companies in 2016 showed that it was essential to identify and analyses customer needs for 55 percent of the surveyed companies.
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Most used CRM systems in Italy in 2018

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by Daniela Coppola, last edited Jun 21, 2019
The software Salesforce was the most used Customer Relationship Management (CRM) system by Italian companies according to a 2018 survey. The usage of Salesforce has increased by 15 percent compared to the previous year, while a significant number of enterprises used an in-house CRM system.
Salesforce global performance

  Salesforce is a leading CRM vendor headquartered in San Francisco, California. The company increased its sales revenues from 4.07 billion U.S. dollars in 2014 to over 13 billion U.S. dollars as of March 2019. As of 2018, in the worldwide CRM market, it held a share of 20.3 percent, an increase compared to the previous years. Other players in the market like Oracle or SAP had a market share of less than eight percent each.

Why using a CRM?

  A CRM is a technology for customer relationship management, often managed by the sales or marketing department. A survey conducted in Italy among insurance companies in 2016 showed that it was essential to identify and analyses customer needs for 55 percent of the surveyed companies.
Show more
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