Challenges to deliver successful email marketing programs in the UK 2016-2017

Published by Statista Research Department, Jan 6, 2023
This statistic shows the most significant challenges to successfully delivering automated email marketing programs in the United Kingdom (UK) in 2016 and 2017. In 2017, 40 percent of UK marketers stated that limited internal resource was the biggest challenge in delivering automated email marketing programs.

What are the most significant challenges to successfully delivering automated email marketing programs?

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Release date

February 2018

Region

United Kingdom

Survey time period

2016 to 2017*

Number of respondents

289**

Special properties

marketers

Method of interview

Online interview

Supplementary notes

* Dates of most recent survey were from October 2017 to December 2017.
** n (2016) =209; n (2017) = 289.

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