SMBs marketing application of automation software in the U.S. in 2017

Published by
J. G. Navarro,
May 23, 2023
This statistic presents the leading activities for which SMBs use marketing automation software in the United States as of September 2017. According to the findings, 50 percent of respondents reported that the employed marketing automation software in email marketing drip campaigns, while in comparison 47 percent stated that they used marketing software to manage social media reactions.

Leading activities for which SMBs use marketing automation software in the United States as of September 2017

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Release date

December 2017

Region

United States

Survey time period

September 18 to 20, 2017

Number of respondents

310 respondents

Special properties

U.S. small business employees who oversee their company's marketing strategy or activities

Method of interview

Online survey

Supplementary notes

Question: "How are you currently using your marketing automation software? Select all that apply." [among SMBs currently using marketing automation]

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Overview

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Mobile

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Social

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Artificial intelligence

6

Diversity, equity, and inclusion

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CMOs

4

Challenges

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Marketing technologyContent marketingMarketing personalization worldwideData usage in marketing and advertisingArtificial intelligence (AI) use in marketing
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