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SMBs marketing application of automation software in the U.S. in 2017

Leading activities for which SMBs use marketing automation software in the United States as of September 2017

SMBs marketing application of automation software in the U.S. in 2017 This statistic presents the leading activities for which SMBs use marketing automation software in the United States as of September 2017. According to the findings, 50 percent of respondents reported that the employed marketing automation software in email marketing drip campaigns, while in comparison 47 percent stated that they used marketing software to manage social media reactions.
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Leading activities for which SMBs use marketing automation software in the United States as of September 2017

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This statistic presents the leading activities for which SMBs use marketing automation software in the United States as of September 2017. According to the findings, 50 percent of respondents reported that the employed marketing automation software in email marketing drip campaigns, while in comparison 47 percent stated that they used marketing software to manage social media reactions.
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Release date
December 2017
Region
United States
Survey time period
September 18 to 20, 2017
Number of respondents
310 respondents
Special properties
U.S. small business employees who oversee their company's marketing strategy or activities
Method of interview
Online survey
Supplementary notes
Question: "How are you currently using your marketing automation software? Select all that apply." [among SMBs currently using marketing automation]
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