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U.S. consumer willingness to pay for socially compliant products by generation 2018

Shoppers who are willing to pay extra for sustainable products in the United States as of September 2018, by generation*

by Emma Bedford, last edited Jul 18, 2019
U.S. consumer willingness to pay for socially compliant products by generation 2018 This statistic displays the share of shoppers who are willing to pay extra for sustainable products in the United States as of September 2018, broken down by generation. Some 25 percent of Millennial survey respondents stated that they were willing to pay an extra 11-20% for sustainable products, whilst some 10 percent of Boomer respondents said the same.
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Shoppers who are willing to pay extra for sustainable products in the United States as of September 2018, by generation*

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