This report presents data on the main alternative search engines to Google. The paper is divided between the search engine’s largest competitors inside the United States, later investigating regional alternatives, especially from Russia and China. The study then focuses on engines with focus specific concepts, like privacy and sustainability. The spotlight chapter focuses on consumer trends, particularly user satisfaction, and trends like social and AI-powered search.
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Table of contents
Overview
4
Basic
Statistic
Global market share of leading search engines 2015-2025
Basic
Statistic
Global market share of leading mobile search engines 2015-2025
Basic
Statistic
Global market share of leading desktop search engines 2015-2025
Premium
Statistic
Global market share of leading tablet search engines 2015-2025
Benchmark
7
Premium
Forecast
Most used search engines by brand in the U.S. 2025
Premium
Forecast
Most used search engines by brand in the UK 2025
Premium
Forecast
Most used search engines by brand in Germany 2025
Premium
Forecast
Most used search engines by brand in India 2025
Premium
Forecast
Most used search engines by brand in Brazil 2025
Premium
Forecast
Most used search engines by brand in South Korea 2025
Premium
Forecast
Most used search engines by brand in China 2025
Google in perspective
7
Basic
Statistic
Total global visitor traffic to Google.com 2024
Premium
Statistic
Google: desktop search market share in selected countries 2025
Basic
Statistic
Google: global annual revenue 2002-2024
Basic
Statistic
Google quarterly revenue 2008-2025