Mobile payment: Rabobank Mobile Banking App users in the Netherlands

Consumer Insights report

Mobile payment: Rabobank Mobile Banking App users in the Netherlands

This report offers the reader a comprehensive overview of Rabobank Mobile Banking App users in the Netherlands: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Rabobank Mobile Banking App users in the Netherlands (''brand users'') against Dutch mobile payment users in general (''category users''), and the overall Dutch consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on mobile payment: Rabobank Mobile Banking App users in the Netherlands

  • 33% of Rabobank Mobile Banking App users are Millennials
  • 53% of Rabobank Mobile Banking App users are female
  • Rabobank Mobile Banking App has a larger share of users with a high income than other mobile payment services
  • Rabobank Mobile Banking App users are more likely to live in rural areas and towns than mobile payment users in general
  • Safety and security is more important to Rabobank Mobile Banking App users than to other mobile payment users

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