Apple Beats Competition in Cloud Media Usage
According to data published by Strategy Analytics, Apple’s cloud services iCloud and iTunes Match are currently the most popular ones in the United States: Of the 2,285 internet users surveyed in October 2012, 27% had used Apple’s services. Dropbox, which has no associated content ecosystem, came in second at 17%, followed by Amazon’s Cloud Drive at 15%. Despite the huge popularity of Android, Google Drive had only been used by 10% of the respondents.
Overall, the transition to cloud services is still ongoing: only 45% of the respondents had ever used any cloud service to store their media, a percentage that is expected to grow vastly in the near future.
This chart ranks popular cloud media services by their reach among American internet users.