landscape has changed a lot in recent years, with budgets assigned increasingly to online campaigns and away from TV. Another move has also been to the great outdoors. With the lack of real life ad blockers, advertisers are more and more seeing the value of placing their marketing material 'out-of-home' on billboards and screens on highways, train stations and bus stops all over the country. As these figures
from Morning Consult reveal, spending has increased from $5.9 billion in 2009 to $7.7 billion in 2017.