Juul, the e-cigarette
company, is under investigation by the FDA for intentionally targeting underage teenagers when marketing its devices. The Attorney General of Massachusetts, Maura Healy, is also investigating how effective the company was at preventing underage users from accessing its devices.
As the chart below illustrates, Juul is coming off a stellar year especially when compared to its competitors. The e-cigarette firm has increased its revenue by over 700 hundred percent from last year. Sales campaigns
for Juuls are popular with teenagers across the country, with the product turning into a verb: Juuling.
Teenagers who use e-cigarettes are at a higher risk of using cigarettes than those that never try e-cigarettes. There is mixed evidence as to whether e-cigarettes help people quit smoking all together, though this is Juul’s stated purpose. A major public health problem rests at the heart of this investigation: can you create a product that helps addicted smokers switch, while not getting new people hooked?