A year after launching Facebook Watch in the United States
, Facebook announced
that it’s making the video-on-demand platform available everywhere. Designed to “give people a new way to discover great videos and interact with friends, creators and other fans”, Watch adds a social element to video consumption, as well as giving Facebook an outlet for its original shows.
While the global rollout is a logical next step for Facebook Watch, a recent study suggests that the service hasn’t really made an impact in the U.S. yet. According to a survey conducted by The Diffusion Group
, nearly three in four adult Facebook
users in the U.S. haven’t used the service yet. More importantly though, 50 percent of the respondents have never even heard of Facebook’s video platform despite its presence on the social network’s navigation bar.