A survey on the impact of the COVID-19 crisis among Brazilian startups revealed that 83 percent of startup executives in the sector of human resources, also known as HRTech, expected a decrease in revenue due to the outbreak. Among startups involved in education activities, half of the founders or managers surveyed foresaw a reduction in the number of clients as a result of the pandemic. Among the segments shown in this graph, startup executives in the retail sector were the most optimistic about the impact of the COVID-19 on their startups' performance.
Share of startup executives who foresaw a decrease in revenue or customer base due to the COVID-19 crisis in Brazil as of April 2020, by sector
Characteristic
Revenue decrease
Customer base reduction
HRTech
83%
48%
EdTech
55%
50%
Logistics and transport
50%
32%
HealthTech
45%
34%
Retail
42%
32%
Created with Highcharts 7.2.2Share of respondents48%48%50%50%32%32%34%34%32%32%83%83%55%55%50%50%45%45%42%42%Revenue decreaseCustomer base reductionHRTechEdTechLogistics and transportHealthTechRetail
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Whow!. (June 3, 2020). Share of startup executives who foresaw a decrease in revenue or customer base due to the COVID-19 crisis in Brazil as of April 2020, by sector [Graph]. In Statista. Retrieved April 04, 2025, from https://www.statista.com/statistics/1173311/coronavirus-impact-startups-revenue-sector-brazil/
Whow!. "Share of startup executives who foresaw a decrease in revenue or customer base due to the COVID-19 crisis in Brazil as of April 2020, by sector." Chart. June 3, 2020. Statista. Accessed April 04, 2025. https://www.statista.com/statistics/1173311/coronavirus-impact-startups-revenue-sector-brazil/
Whow!. (2020). Share of startup executives who foresaw a decrease in revenue or customer base due to the COVID-19 crisis in Brazil as of April 2020, by sector. Statista. Statista Inc.. Accessed: April 04, 2025. https://www.statista.com/statistics/1173311/coronavirus-impact-startups-revenue-sector-brazil/
Whow!. "Share of Startup Executives Who Foresaw a Decrease in Revenue or Customer Base Due to The Covid-19 Crisis in Brazil as of April 2020, by Sector." Statista, Statista Inc., 3 Jun 2020, https://www.statista.com/statistics/1173311/coronavirus-impact-startups-revenue-sector-brazil/
Whow!, Share of startup executives who foresaw a decrease in revenue or customer base due to the COVID-19 crisis in Brazil as of April 2020, by sector Statista, https://www.statista.com/statistics/1173311/coronavirus-impact-startups-revenue-sector-brazil/ (last visited April 04, 2025)
Share of startup executives who foresaw a decrease in revenue or customer base due to the COVID-19 crisis in Brazil as of April 2020, by sector [Graph], Whow!, June 3, 2020. [Online]. Available: https://www.statista.com/statistics/1173311/coronavirus-impact-startups-revenue-sector-brazil/
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