According to PiperJaffray's
latest report on the preferences of American teens, Instagram continues to rise in popularity among young internet users. In the Fall 2015 edition of the survey, 33 percent of U.S. teens chose Instagram as their personal number 1, up from just 12 percent in 2012. Instagram's rise comes at the expense of Facebook and Twitter who were chosen by 14 and 20 percent of the respondents, respectively.
Instagram isn't the only platform challenging Facebook and Twitter for teenagers' love and attention: Snapchat is also on the rise and eclipsed Facebook in popularity among U.S. teens for the first time in the most recent edition of the bi-annual survey.