In less than nine months, the popular new Nintendo game “Animal Crossing: New Horizons” surpassed 26 million sales worldwide – quickly propelling it into the best-selling games for the Switch in its three-year history. The sales already beat out games like "Super Smash Bros. Ultimate", “Splatoon 2” and “Pokémon,” and is quickly approaching the timeless classic of “Mario Kart” with nearly 29 million Switch sales.
Released on March 20, “Animal Crossing” is a game that has the player turn a rich tropical island into a small town filled with villagers. It starts out by having the player collect items, do chores to tidy up the island and add new island dwellers before eventually allowing more extravagant building options like roads, houses, gardens, museums and plenty more.
In today’s COVID-19 world of social distancing restrictions, many have found comfort and zen-like productivity in refining their “Animal Crossing” island and living a slice of life through their character. Many suspect the current climate of isolation led to a perfect storm in sales for the game, with “Animal Crossing” fulfilling a much-needed role for our current anxiety-ridden times.