Consumers Wary of Mobile Payment Security
After Apple introduced its very own mobile payment service named "Apple Pay" this week, many commentators are predicting a breakthrough for smartphone payments. However, there are more reasons for consumers not to use existing mobile payment services than the fact that Apple wasn't involved in the market thus far. First and foremost, consumers worry about the security of smartphone payments.
According to a survey conducted by Thrive Analytics in June 2014, 46% of those consumers who haven't used their smartphones to pay for stuff cited security concerns as one of the reasons for not doing so. Many others simply don't see the benefit of mobile payments or have never thought about it at all. It will be interesting to observe whether Apple and its wide range of partners can wipe away the security doubts and convince consumers of the benefits of smartphone payments.
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- Mobile payments usage on smartphones in the UK 2013-2015, by transaction typeMobile payments usage on smartphones in the UK 2013-2015, by transaction type
- Leading features encouraging the use of mobile payments on smartphones in the UK 2015Leading features encouraging the use of mobile payments on smartphones in the UK 2015
- PayPal: annual mobile payment volume 2008-2016PayPal: annual mobile payment volume 2008-2016
- Mobile e-commerce growth in Scandinavia 2012-2016Mobile e-commerce growth in Scandinavia 2012-2016
- Payment methods for online purchases in Denmark 2016Payment methods for online purchases in Denmark 2016
- PayPal: active registered user accounts 2010-2016PayPal: active registered user accounts 2010-2016
- PayPal: number of payments per quarter 2014-2016PayPal: number of payments per quarter 2014-2016
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