Phablets See Jump in Popularity This Holiday Season
For the past few years now, smartphones and tablets have been among the most popular Christmas gifts around the world. Flurry Analytics examined data across more than 600,000 apps to determine which devices were particularly popular this holiday season. Since Christmas day typically sees the highest number of new device activations each year, it seems like a good metric to make out trends in consumer preferences.
According to Flurry's data, Apple is the big winner this holiday season. Not only was the iPhone 6 the single most popular device under the Christmas tree, but Apple devices accounted for 51% of all new device activations between December 19 and 25. The iPhone 6+, Apple's first venture into the phablet market, was also among the Top 5 devices and contributed to the jump in popularity that phablets saw this year.
Phablets accounted for 13 percent of new device activations this holiday season, up from 4 percent during the same period in 2013. The phablet’s surge in popularity seems to come at the expense of tablets, which saw their share of device activations crash from 17 percent in 2013 to just 11 percent in 2014. As smartphones are becoming larger and more powerful, tablet vendors are having more and more problems to convince consumers of the added value a tablet can provide.
- Smartphones and tablets in use in Italy 2014-2015 Smartphones and tablets in use in Italy 2014-2015
- Interest of members of affluent U.S. households in advertising on smartphones/tabletsInterest of members of affluent U.S. households in advertising on smartphones/tablets
- Usage of smartphones and tablets during in-store events in the U.S. in 2012 and 2013Usage of smartphones and tablets during in-store events in the U.S. in 2012 and 2013
- China: mobile phone subscriptions by month October 2016China: mobile phone subscriptions by month October 2016
- U.S. consumer electronics industry retail revenue 2012-2017U.S. consumer electronics industry retail revenue 2012-2017
- Share of smartphone shipments worldwide 2015-2016, by vendorShare of smartphone shipments worldwide 2015-2016, by vendor
- Smartphone sales revenue worldwide 2013-2016Smartphone sales revenue worldwide 2013-2016
- Global smartphone sales value by region 2013-2016Global smartphone sales value by region 2013-2016
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