Many Brits care deeply about the political standpoint of the brands they use. In a recent survey by Statista Consumer Insights, 45 percent of respondents said that they would boycott a brand whose public stance they disagree with.
The topic of discussion is important, with nearly two thirds (64 percent) of respondents saying that they think brands should speak out about mental health. A similar proportion (63 percent) said the same for climate change. Less than three in ten UK adults surveyed thought that brands need to speak up when it comes to political candidates and the subject of religion.
