The Big Search identified 471 AI leaders in major consumer goods, retail and digital marketplace companies. They represent the new generation of executives: technically skilled, commercially oriented and visibly engaged in the broader ecosystem through teaching, speaking and thought leadership on emerging AI trends like GenAI, LLMOps and ethical AI.
According to this analysis, Germany has emerged as one of the strongest hubs for such talent as a Statista map shows, followed by Great Britain and the Netherlands. But which companies attract the most AI leaders? It's Adidas! Since its major data and analytics expansion in 2021, the company has been building dedicated advanced analytics teams focused on AI and big data as part of its plan to double e-commerce sales.
Other important AI hubs include companies such as Proctor & Gamble and the Expedia Group. Mars and Danone complete the top five. At first glance, you might find it surprising that retailers and big FMCG companies lead in front of pure online players like Zalando or Booking.com. But once you consider scale, it makes more sense.
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